There is no question that real estate photography is worth the cost. Studies have shown that professional photos of a listing help increase interest, increasing offer price, and increase competition. However, if you want to get the most from your shoot, there are some things you can do to prepare. Check out this simple list of ways you can prepare for your real estate photo shoot.
Starting Point: Clean the Entire Home
This is an obvious step but we would be remiss if we did not mention it. You should clean your entire home. This includes vacuuming your carpets, mopping hard floors, cleaning all countertops, and cleaning the inside and outside of windows. It can be worth it to hire a professional who can see issues that may be invisible to you.
Get Your Lights Ready
Go through your home and make sure that all lightbulbs work. Lighting is an essential part of the photography process and while your professional photographer will bring their own lighting to perfect the shot, having your own lights can help. The last thing you want is a shot of the living room with an overhead light that is only half working. Just check your lightbulbs and replace what needs replacing.
We also recommend using lightbulbs of the same temperature. For example, use all incandescent lightbulbs, or all compact fluorescent lightbulbs. This assures that you have even lighting throughout your home. You can also open up your window treatment and blinds to allow in more natural light. Before we get there, turn on all overhead lights and lamps. We will turn off lights as needed.
Turn Off Your Electronics
In almost all cases, you will want your electronics off. Yes, this means turning off your TV screens. Turn off your computer. Turn off even your ceiling fans. The electronics can act as distractions when you want viewers to look at your home. The ceiling fan in motion can further be a distraction. You are capturing a still image so make the room as still as possible.
Get Rid of Personal Items
Get rid of your personal photographs. Replace them with photos of locations, objects, or landscapes. The idea is that you want those who see your photos to be able to immediately imagine themselves living there. If they see another family’s photos plastered all over the walls, they will find it more difficult to do so. It is also a good idea from a privacy perspective to not have photos of your family on real estate listing sites.
Make Sure the Best of Your Home is Showcased
Think outside of the box on this one. For example, do you have rugs down to protect your beautiful floors? Take them up! You want those viewing your photos to see the very best your home has. Think about what made you fall in love with it in the first place and then highlight that.
At Neue Focus we can also use our unique perspective to ensure that what truly makes your home special is highlighted. Call us now at (424) 303-1351 to learn more.