5 Reasons It’s Worth it to Hire a Professional Home Photographer When Selling Your Home


By on February 13th, 2019 in Photo & Video

5 Reasons It’s Worth it to Hire a Professional Home Photographer When Selling Your Home


When you’re selling your home, it’s understood that you want to get the maximum return on your investment. However, it is important not to be shortsighted and believe that means spending as little on marketing as possible. The truth is that taking certain steps, such as hiring a home photographer, can offer an incredible return on your investment. Keep reading to learn more and then contact Neue Focus at (424) 303-1351 to find out how we can help you sell your home.

1. We Can Show More in Fewer Photos

The homeowner who provides their own photos often assumes that the more photos the better. The opposite is true. While it is true that potential viewers want to see your entire home, they are not interested in shifting through 500 pictures. At Neue Focus we can capture the right images to ensure you get the maximum impact without overwhelming buyers.

2. It’s All About the Lighting

If you want to know how much lighting matters, sift through some homes listed by owner. Do you see kitchens that are so dark you can’t tell what type of stove is installed? Do you see rooms that look dull and dirty? This can all be related to lighting. We will take photos at the perfect time of day to take advantage of what your home has to offer.

3. The Shoot Doesn’t End When We Put the Camera Away

One of the biggest advantages of hiring a professional home photographer is what we can do in post-production. If the lighting is slightly off, we can fix it. If there are flaws in the photos, we can fix them. We do want to show your home realistically but we also want to show it at its best. We can do that for you.

4. You Only Have a Split Second to Make a Connection

You know how important a first impression is during a job interview, but are you surprised to learn that 95% of online buyers say they make a decision about a potential purchase within 20 seconds? This covers more than just clothing or appliances – it includes homes too. Buyers are flipping through dozens of properties within a brief period of time. They will either instantly connect with your home or they won’t – and professional photos can help ensure they do.

5. You Could Sell Your Home Faster and for More Money

According to one study that looked at hundreds of homes sold in Chicago, those that had professional photography sold 32% faster – and that includes homes in all price ranges. Another study showed that homes with high-quality photos saw increases average sales price too.

Investing in professional photography is a relatively small price to pay for the many benefits it brings. If you want to bring more buyers to your home, increase interest, and sell your home faster, then we recommend contacting Neue Focus at (424) 303-1351.