The days of people finding their next bite to eat by looking at restaurants in the phone book are far behind us. It used to be that having incredible food photos online was something a restaurant could do to get a leg up. Today, it is a necessity. The reality is that there are going to be pictures of your food online.
The question is whether you want all of those photos to be poor quality pictures taken by customers or if you want professional food photos to showcase what you’re really capable of. At Neue Focus we can supply flexible packages that include everything from a simple shoot to capturing every item on an upcoming menu. Check out these tips for improving your Instagram presence and then contact us at (424) 303-1351 to get the professional photos potential clients will salivate over.
1. There is Nothing More Important Than the Quality of Your Photos
The other items on this list are great ways to get your photos seen by more people but the bottom line is that if your photos aren’t incredible, there is no reason to increase viewership of them at all. We strongly suggest you contact Neue Focus for not just photos of your food but restaurant photos, headshots, and other pictures that will give you an arsenal of excellent content to share.
2. Engage with Other Users
You cannot just focus on posting your own content and expect to grow your followers in the beginning. You need to get eyes on your photos. One way to do this is to follow other pages, comment on their photos, and interact with those who comment on yours. The more potential customers feel they are dealing with people and not just a company, the more likely they will be to check out your restaurant.
3. Use Your #Hashtags Smartly
There are two main mistakes restaurants make when they #hashtag. One, they use too many. You should never use more then ten on a single post. Two, they try to make trending hashtags fit in where they are not relevant. Could you get more traffic to your photos by piggy backing on a trending hashtag like #marathonrunners? Maybe – but would those looking for info relevant to that hashtag be interested in your restaurant?
4. Have a Posting Schedule
You do not want to post a dozen pictures in one day and you don’t want to go three weeks without posting. Depending on how much content you have, a good goal to shoot for is twice a week. Try to post enough that viewers stay interested in your restaurant but not so frequently that they get tired of seeing post after post.
These are four tips that can help you boost your Instagram game. Remember that it all starts with professional food photography. At Neue Focus we are waiting for you to reach out at (424) 303-1351 or hello@neuefoc.us.