In the restaurant industry, you know that it is essential to stay competitive. You know you need to find ways to reach as broad of an audience as possible. However, you also need to keep your bottom line down. This is why many restaurateurs go back and forth about whether or not to hire a professional food photographer.
As you consider your options, ask yourself the following three questions. They should help give you some clarity regarding whether or not you need the professionals. When you are ready to talk to a photographer who can answer your specific questions, contact Neue Focus at (424) 303-1351.
Do You Have the Necessary Equipment?
If you are considering taking your own photos, the main reason is likely that you do not want to spend the money to hire a photographer. If that is your main rationale then it make sense to ask yourself: How much equipment will you need to purchase to get the job done yourself? Do you have a high-quality camera? Do you have a variety of lenses to take good close-up shots? Do you have the necessary lighting, screens, photo-editing software, etc. that can make your food truly look delectable?
Food photography is not as simple as taking your iPhone, pointing it at your food, and printing out the photos. For truly professional, awe-inspiring photos, you will need the highest-quality equipment and professional post-editing.
Do You Have the Necessary Experience?
It can be tempting to assume that if you simply had the right equipment, you could take professional photos. Unfortunately, this is not the case. Not only does the photographer have to actually know how to use the equipment, they must know how to set up the shot in the first place. Food photographers in particular are highly experienced with showcasing what makes a dish truly pop.
What Will You Be Using Your Product Images For?
Next, ask yourself this: What are you going to be using your product images for? If you have high-quality photos you can use them on your menu, on signs, on advertising, on social media, on your website – the list goes on and on. This is an important factor to consider because when you think about the real cost of all the marketing materials you will get with a single photo shoot, it is well worth the price.
Talk to an Experienced Food Photographer Now
There is no better time to talk to an experienced food photographer than right now. At Neue Focus we are standing by to help you with all your needs. Call us at (424) 303-1351 to learn more about who we can make your food and your restaurant truly come alive.