The Numbers Don’t Lie: Consider the Latest Statistics for Real Estate Photography


By on April 3rd, 2019 in Photo & Video

The Numbers Don’t Lie: Consider the Latest Statistics for Real Estate Photography

Should you hire a real estate photographer for your real estate listings? At Neue Focus we believe the answer to this question is simple: Yes. If you need more than our opinion, keep reading to discover some statistics that show just how important the right photographer can be. Then reach out to us to set up a consultation or a shoot.

Expect Nearly 50% Higher Asking Price Per Square Foot with Quality Photos

CBS News recently reported that after looking at many years’ worth of data, a home that was listed with high-quality photos received as much as 47% higher asking price per square foot. This makes a photo shoot well worth the cost.

Real Estate Listings with Photos Get Much Higher Sales Prices

There have been a number of recent studies that looked at sales prices for properties with professional photographs and those without. One study found that, across the county, the average sales price of a professionally photographed home went up $19,000 compared to a home without professional photography.

Another study showed that listings with high-quality photos could gain as much as $100,000 in the market. A third shows that a listing with professional photos sold 39% closer to asking price. Hiring a professional photographer does not cost anywhere near these numbers and is well worth the cost.

Properties Sell Faster When Quality Photos Are Used

Higher sales prices aren’t the only way that professional photos can increase profit. As the old saying goes, time is money, and when you consider that on average a listing with professional photos will sell 32% faster, then you can see another bonus. In fact, a home without professional photos took an average of 123 days to sell while the average home with professional photos took just 89 days to sell.

This is especially true when considering homes listed between $400,000 and $500,000. According to Red Fin, homes in this price range were 18% more likely to sell within the first six months if the had high-quality professional photos.

We Can Help with Videography, Drone Photography, and Much More

When you choose to work with Neue Focus, you are choosing a photographer who can help with more than just real estate photos. We can create a unique video of the property that showcases the neighborhood and offers a walkthrough for potential buyers. We can use drone photography to provide an eye-catching and unique angle.

If you are ready to learn more about the many advantages of hiring a professional real estate photographer, contact Neue Focus at (424) 303-1351 or right away.