Food Photography is More Than it Seems: Move Beyond the Food to See its Many Benefits


By on April 10th, 2019 in Photo & Video

Food Photography is More Than it Seems: Move Beyond the Food to See its Many Benefits

When restaurant owners are deciding whether or not to hire a food photographer, they too often focus solely on the photos of the food. While this will be the most important factor in a food shoot, it is not the only thing you get from it. Keep reading to find out what else we bring to a food shoot and then contact Neue Focus at (424) 303-1351 if you are ready for a consultation.

Food Photography Shows the Ambiance and Attitude of a Restaurant

Chefs focus on putting out the best possible food they can, but the front of the house works just as hard to ensure they are providing an excellent dining experience. It may seem difficult to showcase this, but at Neue Focus we can. We’ll showcase the style, the lighting, the furniture, and the staffing levels. These help to give a potential diner a better idea of what they can expect when they stop by for a drink or a bite.

Food Photography Ups Your Social Media Game

It used to cost thousands of marketing dollars to get your restaurant in front of new eyes. Today all it takes is a savvy social media presence. The goal is not just to get followers but to get those followers to share your content. This is much easier to do if you have professional, incredible photos than if you have a chef snap a shot with their iPhone.

Professional Videos Can Take it to Another Level

In addition to food photography, we can also offer unique video results. This could include a walkthrough of your restaurant that shows off your kitchen and shows diners how your operation works behind the scenes. You may want to shoot a series of how-to videos to show off some techniques that will then be shared and get you the attention you deserve. Your videos could be interviews with patrons, owners, staff, etc., or you could shoot a fun event at your restaurant. The options are truly endless.

You Need to Find a Way to Stand Out and We Can Help You Do That

There is foodie revolution happening in this country and people are discovering the art behind their favorite meals. They are willing to travel great distances and pay large sums to eat somewhere that excites them. This could be good news for your restaurant or bad news – depending on how you use it.

If you want to be a restaurant that others travel to try, then we strongly recommend contacting Neue Focus to learn more about food photography and how it could change the way your restaurant does business.