In recent years, real estate videography has become more popular. The fact of the matter is that it’s actually a great product that helps both buyers and sellers. Keep reading to discover how it helps each side and then contact Neue Focus at (424) 303-1351 if you would like to learn more about the process of professional real estate photography and videography.

Real Estate Videography Helps Listings Reach a Global Market

One of the biggest benefits for both buyers and sellers is that videography makes it much easier for a listing to reach global buyers. Remember that 95% of people looking to buy a home will use the internet to begin their search. If you are selling a home, you want to reach as many people as possible. If you are buying a home from afar, you want easy access to a wealth of information about the homes you are considering.

Real Estate Videography Saves Everyone Time

From a seller’s perspective, it may seem that the more people who show up to a walkthrough the better but that is not always the case. Would you rather have 100 people coming through your home, only a few of which are really your ideal buyer? Or would you rather have just a dozen people come, but all of them have a good understanding of the home and are higher-quality leads?

For the buyer, there is nothing worse than falling in love with photos of a home, only to get to the home and realize that it was shot in such a way that you didn’t realize it was not a good fit for you. When you can watch a walkthrough, you’ll have a much better idea of how well it will or won’t work for you.

Real Estate Videography Can Save Everyone Money

This may seem counterintuitive since one of the main reasons people decide not to have a video walkthrough is that they don’t want to spend the money, but it can actually save money for everyone. The buyer can save money because they do not have to drive back and forth to homes that will not work for them. This saves them gas and time – which as we all know equals money.

These videos can also help save the agent / broker money because videos generally bring more traffic to their site – which can lead to more clients. The videos keep viewers more engaged with the real estate website, which can lead to future sales.

For the seller, videography can help them get a better asking price for their home. When buyers look at a video tour of a home, they are more likely to be able to picture themselves living in the house – and this is an emotional investment. Once they have made an emotional investment, they are more likely to offer a higher price for the home.